Portfolio
Daniel Okafor
Product Strategist & Startup Advisor
I turn ambiguity into product roadmaps and roadmaps into revenue. Over the past decade I have helped early-stage startups and Fortune 500 innovation labs ship products used by millions. My approach sits at the intersection of design thinking, data science, and go-to-market strategy — always anchored in real user outcomes.
Experience
Where I have contributed and grown
VP of Product
Nova Health
Leading a 14-person product and design org building a digital therapeutics platform. Grew MAU from 80K to 540K in 18 months by introducing a personalized care-path engine and revamping the onboarding funnel.
Senior Product Manager
Shopify
Owned the merchant analytics suite. Shipped predictive revenue dashboards that increased premium plan conversions by 22% and reduced churn among mid-market merchants by 15%.
Product Manager
McKinsey Digital
Embedded product lead on transformation engagements for financial services and retail clients. Designed and validated MVPs that unlocked $35M in new digital revenue across three client programs.
Associate Product Manager
Microsoft
Part of the Outlook mobile relaunch team. Drove the integration of Sunrise Calendar features, contributing to a 4.5-star rating and 10M downloads in the first quarter post-launch.
Skills
Tools and technologies I work with
Featured Work
Selected projects and case studies
Education
MBA, Strategy & Innovation
Columbia Business School
B.A. Cognitive Science
University of Michigan
Certifications
Let's Talk
Have a project in mind or just want to connect? Reach out.